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DoorDash Launches DashPass for Students Membership Plan

By April 18, 2022July 1st, 2022No Comments

College students live a life on the go, both on and off-campus. From classes to extracurricular activities, making time for a meal, let alone three meals a day. Students need an app that can keep up with their active lifestyle. 

DoorDash is here to the rescue stock up on last-minute school supplies, study snacks, and more with DashPass for Students, a new membership plan for college students. For just $4.99 a month or an annual payment of $48 a year, this pass unlocks the best local cuisine and convenience essentials both on and off-campus.  This wallet-friendly deal costs half the price of the standard DashPass membership; students can order on-demand from thousands of eligible restaurants, convenience and grocery stores, and retailers on DoorDash.

“Access to convenient, fast, and affordable ways to get everything you need is key for busy students on the go,” said Kofi Amoo-Gottfried, CMO at DoorDash. “With the launch of DashPass for Students, we’re excited to change the game for students with a plan that’s designed specifically for them and provides access to everything from late-night study snacks and grocery items to school supplies and dorm essentials.”

DashPass for students comes with various perks such as unlimited $0 delivery fees on eligible orders over the minimum subtotal plus 10% off order subtotals year-round from reduced service fees. Also, enjoy Members-only promos and exclusive menu items. To celebrate the launch of Buffalo Wild Wings’ new Doritos Flamin’ Hot Nacho Wings will be available for DashPass members.

Ordering food on demand for college students is expected. According to a national consumer survey that polled 500 U.S. college students on their eating behavior during the school term and their usage of third-party delivery platform apps***. Over 70% of college students order food from a third-party delivery platform app in a typical week, and on average, they order four times a week.

The survey also revealed that 65% of students order late-night food between 9-10 pm 19% order after 11 pm.  The late-night go-to? Pizza is the most popular late-night meal 69% prefer a late-night slice, following burgers and wings. 

DoorDash launched a multiplatform marketing campaign to celebrate DashPass for Students membership titled “So Worth It ” to celebrate this new venture.” This campaign will span digital, social, and on-campus activations. To capture this, the commercials were shot entirely by student director UCLA School of Theater, Film, and Television graduate student Julie Piscina. 

How To Sign Up

To sign up for a DashPass for Students membership plan and to learn more about eligibility requirements, visit the website here. New, first-time DashPass members can enjoy a free 30-day trial***. If students want to save even more, they can choose the Annual Student Plan option for $48 a year. 

*TERMS & CONDITIONS: Offer valid for DashPass subscribers only while supplies last. All deliveries subject to availability. Must have or create a valid DoorDash account with a valid form of accepted payment on file. Offer can only be redeemed on DoorDash.com or on the DoorDash app with the latest version, and within DoorDash service areas and delivery hours. Non-transferable. DoorDash reserves the right to modify or cancel offer at any time.

**This survey was conducted for DoorDash by Wakefield Research (www.wakefieldresearch.com among 500 U.S. College Students between March 25, 2022 and March 29, 2022, using an email invitation and an online survey. The data was weighted to ensure an accurate representation of U.S. College Students.

***Must be a current student at an accredited college or university in the US to enroll in DashPass Student Plan. Free 30-day trial offer valid for first-time DashPass subscribers only until 12/31/22. Free trial offer valid for 30 days from day on which it is initiated. DashPass benefits apply only on eligible orders from DashPass merchants that meet the minimum subtotal requirement. Subtotal minimums will be identified for each DashPass merchant on DoorDash. After free trial ends, you will be automatically charged the then-current rate ($4.99/month or $48/year depending on the specific DashPass Student Plan selected – prices subject to change) on a recurring basis until you cancel or your DashPass Student Plan membership is terminated. Other fees, including service fees, taxes & gratuity may apply. Orders subject to availability. Must have or create a valid DoorDash account with a valid form of accepted payment on file. See full terms: doordash.com/terms.