liliana |

Liliana Rañón

Vice President, External Affairs, National Association of Broadcasters

With a unique blend of community advocacy and public policy expertise, Liliana Rañón brings over a decade of Federal government, private and non-profit sector experience driving stakeholder engagement to broaden program impact, advance policy priorities, and drive awareness of the organization’s goals.

As Vice President of External Affairs at the National Association of Broadcasters, Liliana leads engagement of third-party groups on legislative and regulatory issues affecting local broadcasters. By strengthening existing partnerships and cultivating new relationships, Liliana continues to build industry support for NAB’s legislative and regulatory agenda.

At the helm of NAB’s recently launched Hispanic Media GOTV Coalition, Liliana facilitates engagement between a powerful network of Hispanic media outlets and other key stakeholders to collaborate, discuss strategies and share bilingual resources to effectively mobilize Hispanic voters. In collaboration with the member media groups and organizations, the coalition will develop and utilize a digital election toolkit to help members inform and encourage their bilingual, Hispanic audiences to register to vote and engage in the 2024 elections.

While at the Obama Foundation, Liliana orchestrated the development and implementation of the community team’s engagement strategy in addition to implementing Foundation-wide priorities focused on fostering partnerships with mission-aligned community stakeholders who were committed to educating, inspiring, and mentoring young adults into being civically involved.

Within the Corporate Social Responsibility (CSR) team at Univision Communications Inc., Liliana served as the Director of Community Empowerment where she spearheaded Univision’s health and wellness initiatives. In this role, Liliana cultivated and managed strategic partnerships with national organizations and partnered with these to develop, implement, and manage programmatic and campaign initiatives.

Prior to Univision, Liliana served as senior advisor in the Office of the Secretary at the U.S. Department of Health and Human Services (HHS), and the agency’s principal community advisor to the Executive Office of the President on broad ranging matters that impacted minority communities such as healthcare access, health equity, language access, data collection and disaggregation, and health policy. In this role, Liliana convened a coalition of 20 national Latino organizations and an internal HHS Latino working group to develop tactical outreach plans for reaching the Latino community on the implementation of the Patient Protection and Affordable Care Act (ACA), impacting the healthcare and lives of more than 12 million Americans.

Liliana’s NGO expertise includes leading roles with a broad range of community partners in nationally significant matters to include pragmatic strategic planning, analysis, and execution, as well as community advocacy and engagement in the areas of social justice, health, diversity in media, civic engagement, and immigration. Liliana has had leading roles on issues ranging from HIV/AIDS, Violence Against Women, Minority Employment in the public/private sector and political advocacy on behalf of underserved communities.