With more than 27 years of experience, Peter is a nationally recognized corporate leader with expertise in managing various corporate, civic, political, and community issues and initiatives with a focus on multicultural communities.

Prior to joining Mercury, Peter served as Vice President & Head of Latin Affairs at The Coca-Cola Company, where he acted as a national spokesman responsible for North America for over six years. There he developed and executed local, regional and national strategies that positioned The Coca-Cola Company as a leading corporate citizen in the U.S. Hispanic community, using his solid and well-established relationships with Hispanic and multi-cultural political, business, civic and community leaders across the country. He was also a member of the Coca-Cola North America Executive Leadership Team and the Coca-Cola Social Justice Committee.

Peter also served as the Vice President of the Office of Corporate Responsibility at JP Morgan Chase & Co. before his time at The Coca-Cola Company. For over two decades he developed unique approaches that made a lasting economic, environmental and social impact on the communities the company served. Peter started his career as a bank teller, working his way up through various roles in the financial industry.
Currently, Peter is Vice-Chair of the California State Athletic Commission, the Congressional Hispanic Caucus Institute, the Congressional Hispanic Leadership Institute, the National Association of Latino Appointed & Elected Officials, and the U.S. Conference of Mayors Business Council and is the Chairman of the Inland Empire Economic Partnership.